Cosmetics Write for us: The beauty and cosmetics market is looking better than ever. Is it because of new non-toxic products, the fact that more and more brands are opening up to people of color, or the creativity that Generation Z is able to express through cosmetics? We would say it’s all of these things and more.
The size of the beauty and cosmetics market has been growing steadily for ages. But what is driving this growth in the global market? How is it evolving today and what will it look like tomorrow?
In this article, we will look at some of the most important trends in the global cosmetics market: how different generations buy cosmetics, the growing demand for healthier cosmetics, and how this is affecting the growth of the cosmetics market.
We look at the shift towards online sales and how this is affecting established brands that have long relied on brick-and-mortar stores.
And what about influencers creating their own cosmetics brands and products? Is this a real threat to big cosmetics brands?
This article covers everything you need to know about the beauty market – its flaws, its strengths and its fluidity.
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